I’ve been doing some work for the subscription bureau Dovetail recently, writing and editing content on their website. It’s building into a nice little collection of guides, tips and case studies about subscriptions marketing and ecommerce and (though I say so myself) is well worth a look. Recent pieces include:
Print and digital subscription bundles. Abi from The Week shares the title’s strategy on building its digital subs.
Checkout enhancements. We all lose too many customers in the final stage of the payment funnel. Here are some things you can do to reduce that.
Getting more revenue from subscribers. Carolyn Morgan looks at ways of using the 80/20 rule to your advantage.
Using reviews to boost search performance. In a competitive search landscape reviews can help raise your site in the rankings. Here’s what you need to know.